(Head office: Osaka City, Osaka; Representative Director: Takayuki Murai), which specializes in store design and construction for the beauty industry and operates a franchise business (Maista® Salon) based on the beauty salons managed by its group companies, has announced that it will launch the hair care brand 【miiulu】that was launched in spring this year. (headquartered in Osaka City, Osaka; Takayuki Murai, President), a franchise-based company (miiulu® salon), announces that it will start selling hair serum products from mid-May 2022* through “Japan Premium,” a cross-border EC platform for selling Japanese products to Malaysia, Singapore, and other countries in Southeast Asia.