Japan National Tourism Organization (JNTO) to promote tourism and local products to China

Japan National Tourism Organization (JNTO) to Promote Tourism and Local Products to China Offering Travel Experiences Combining Virtual Tours and Live Commerce through Alibaba’s Platform

Cross-border EC News

Cross-border EC News

With international travel restricted due to the new coronavirus outbreak situation, it has become difficult to promote travel to Japan for overseas destinations. On the other hand, in anticipation of the resumption of international traffic, it is important to continue to promote Japan’s attractions and maintain contact with Chinese tourists, who account for the largest percentage of inbound visitors to Japan, so that Japan remains at the top of their list of destinations they wish to visit.

Against this backdrop, from September 2021 to March of this year, the Japan National Tourism Organization (“JNTO”) launched a new PR project for Chinese tourists to provide an online travel experience that combines promotion of tourism resources in all 47 prefectures through virtual tours and demonstration sales of specialty products through live commerce to The program offered an online travel experience to Chinese consumers.
*Live commerce: A promotional method that combines live video streaming and online shopping.

Company Information: Alibaba K.K.

Read more about News & Press

(Source: PR Times)


  1. Finally, Anyone Can Easily Sell Worldwide! Cross-border auction/flea market application “Ichi” released

  2. Shopee Announces Shopping Trends in the Malaysian Market during Ramadan April 21, 2022 11:00 AM Shopee Japan, Inc.

  3. Koyuki Ito, a Japanese KOL with over 550,000 followers on Chinese SNS, becomes an advisor to NEW ORDER Co.

  4. Accelerating Overseas Expansion BeeCruise begins supporting Book-Off’s “Shopee” store openings.

  5. Cresson Inc. launches operation service for douyin, China’s version of TikToK, capable of reaching 700 million people in China.

  6. Heralbony opened a new store on the first floor of its current location in Kawatok, Morioka, starting April 21.