(Head office: 2-41-8 Nishi-Ikebukuro, Toshima-ku, Tokyo; Representative Director: Koichi Oda; hereinafter referred to as “the Company”), a China cross-border EC business operator, has opened a BeautyPark “Beauty Garden” flagship store specializing in beauty-related products on TMALL Global, which has the No.1 share in China cross-border EC sales. TMALL Global”, which has the largest market share in China’s cross-border e-commerce market.
This brings the number of BeautyPark’s cross-border e-commerce stores to a maximum of four, including WeChat Mini Program (Youzan), Red Book (RED), Taobao (Taobao), and TMALL Global (TMALL Global), making it possible to reach Chinese consumers through different types of cross-border e-commerce stores (SNS type, content type, C to C type, mall type). This enables us to reach out to Chinese consumers from different types of cross-border e-commerce stores (SNS, content, CtoC, mall, etc.).