I’m looking for a company that can help me manage my cross-border e-commerce to Taiwan.”
We are sure that some of you have these concerns. In conclusion, there are several cross-border EC management agencies that specialize in Taiwan.
By requesting support for cross-border EC operations from an agency, you will be able to smoothly launch and open an EC store, as well as sell your products more effectively.
However, since the characteristics of each agency differ greatly, you need to find the right company for your company to maximize your cross-border EC operations.
In this issue, we will explain the challenges faced when entering the cross-border e-commerce market for Taiwan and recommend an operating agent. By reading to the end, you should be able to find the right management agency for your company.
目次
Challenges faced when entering the cross-border EC market for Taiwan
Many people face a number of challenges when entering the cross-border e-commerce market for Taiwan.Cross-border e-commerce and domestic e-commerce have different rules and regulations for selling products, which can easily lead to unexpected problems.
Typical problems that are likely to occur upon entry are as follows.
- Violating laws and rules.
- Damage or loss of goods during shipping.
- You pay more sales tax.
- Cannot understand the local language
- Inability to provide good customer service
When operating a cross-border e-commerce site for Taiwan, a good understanding of Taiwanese and Chinese is required. In order to get local people to buy your products, you need to create easy-to-understand descriptions and provide customer service.
If these issues are not addressed and product development tailored to local needs is not implemented, it will not lead to effective sales.
Japan stock type” and “local stock type.”
There are two types of expansion toward Taiwan: “Japan inventory type” and “local inventory type”.
In general, when entering Taiwan from Japan, many Japanese companies tend to choose the Japan inventory type. Since it is difficult to predict the number of sales immediately after the start of sales, it is less risky to hold inventory in Japan.
On the other hand, if inventory is held in Taiwan in the local inventory type, certain advantages can be expected, such as the ability to quickly ship products. However, the hurdles of obtaining a sales license and renting a warehouse are more difficult and require more effort than the Japanese inventory type.
Nevertheless, it is difficult to say that one or the other is right, so choose according to your company’s budget.
How to choose an agency to support cross-border EC operations
When launching cross-border EC for the first time, it is expected that you will face a variety of challenges. If you are not confident about launching and operating your business, one option is to rely on a management agency.
If you receive cross-border EC operational support from an agency, you will be able to smoothly develop your start-up and operations. In addition, questions and uncertainties can be resolved instantly, preventing major problems before they occur.
However, there are several companies that support cross-border EC operations. Those who are making a request for the first time may be at a loss. If you are not sure how to choose an agency, please refer to the following three selection methods.
How to choose 1. initial cost
When choosing a cross-border e-commerce management agency, one of the guidelines is whether or not there is an initial fee. There are a variety of fee structures for operating an agency, and the initial cost varies from agency to agency.
Some companies charge an initial fee of several hundred thousand yen or more, while others offer support for an initial fee of zero yen.
Of course, there are differences in service offerings, but for those considering a small start, the initial cost is a good guide to selecting a company.
How to choose 2. understanding of the internal situation
The level of understanding of the internal situation with respect to Taiwan is also important.Be sure to check with the company you choose, as each agency has a very different level of understanding of internal affairs.
Of course, when selling products to Taiwan, a better understanding of local information will give you an operational advantage because you can tailor your product offerings to local needs.
For example, if the agency is familiar with what is popular in Taiwan, can write sales texts in fluent Taiwanese, and can handle support for local customers, these supports are available if the agency is familiar with the internal situation.
Even if the agency specializes in Taiwan, there are cases where they are not familiar with the internal affairs of the company, so it is important to confirm their understanding in advance.
How to choose 3. quality of support
When selecting an agency, pay attention to the quality of support. If you do not check the quality of support beforehand, you may end up in a situation where you receive support for the operation but the issue is not resolved.
To begin with, the key to cross-border e-commerce operations is the “launch of the site,” but how it is continuously operated after that is also important. In order to continue to increase sales, it is necessary to conduct appropriate operations over the long term, including the selection of products to sell, marketing, customer support, and trouble-shooting.
Therefore, when requesting operational support from an agency, be sure to confirm the extent to which the agency will provide support, which is important for increasing sales.
Five recommended management agents for cross-border EC to Taiwan
The following is an introduction to five cross-border EC management agencies for Taiwan. The characteristics of each agency differ greatly, so be sure to thoroughly check each before making your choice.
1. Brangista Taiwan Inc.｜Taiwan market development agency services
The first agency we recommend is Brangista Taiwan Inc. The company’s “Taiwan Market Development Agency Service” provides full support for cross-border EC operations for Taiwan.
Since the company providing this service is local, it is more familiar with the inner workings of Taiwan and can provide more professional support. In addition, with a track record of providing EC support to more than 2,000 sites of 400 companies, the company is reliable enough to be trusted.
It is also suitable for those who are considering starting small, as the initial cost of opening a store, building, operating, and receiving orders is zero yen.
Brangista Taiwan Inc.｜Agent Service for Taiwan Market Development
2. funnel Inc.｜Taiwan cross-border EC
With the management support provided by “funnel Inc.”, you can open stores in multiple major Taiwanese e-commerce malls in just two steps.
Customer support in Chinese is also available, so even those entering the cross-border EC market for Taiwan for the first time can operate with peace of mind. In addition, the following services are available
- Creation of product pages in Chinese, including translation
- International shipping availability checks for Washington Convention, etc.
- Taiwan Pharmaceutical Affairs Law Check
- General logistics
- Customer support (customer management, customer service, returns)
- Payment collection services
In addition, the number of major Taiwanese e-commerce malls that are supported is wide-ranging. Specific e-commerce malls are listed below.
- Yahoo Qima Super Market
- MOMO Mashin Commercial City
- Taiwan Rakuten Ichiba
- PChome Shopping Arcade
- shrimps and peelings
Support for multiple major Taiwanese e-commerce malls allows for e-commerce development tailored to the company’s products.
Funnel Corporation｜Taiwan Cross-border EC
3. Capsule Japan Corporation｜Cross-border EC operation agency business
Capsule Japan K.K. is an agency specializing in marketing with a focus on Asia. It offers a wide range of support for cross-border EC operations.
In addition, the support provided by this service includes not only the launch of cross-border EC, but also digital marketing after site creation. Thorough support that leverages our extensive know-how enables even first-time entrants to cross-border EC to effectively develop their products.
Cross-border EC operational support is provided by a Taiwanese-Japanese team that is well versed in local marketing, so you can expect accurate support that meets your local needs.
越境EC運営代行フルサポートプラン
- Hearings (development of marketing strategies & sales promotion plans)
- Cross-border EC site production
- SNS operation/influencer strategy to attract customers to e-commerce sites
- fulfillment service
- Customer Support
- KPI Analysis
Capsule Japan Corporation｜Cross-border EC operation agency business
4．GHold, Inc.｜Taiwan Team Buy
GHold, Inc. is developing a specialized cross-border EC service for Taiwan called Taiwan Team Buy. The unique system used by this service provides full support from EC sales to logistics.
In addition, the work required for the introduction of conventional cross-border EC can be omitted, allowing for more efficient entry into overseas business. Other services include the following
- Unique marketing techniques to support product sales
- Selling products to Taiwan by establishing a unique logistics scheme
However, this service acts as a sales agent and sells products and services on your behalf. Therefore, this service is not suitable for those who need support for a part of their cross-border EC operations.
Resorz Corporation｜Digima~Dejima
The fifth agency we will introduce is Resorz Corporation, which provides “Digima~Dejima~” service. Please note that the structure of this service is fundamentally different from that of other agencies. Digima~Dejima~” is a platform that matches you with companies that support overseas business, and does not allow you to directly request support for cross-border EC operations.
However, because they can be introduced to the best support companies that have passed a rigorous screening process, this service is suitable for those who are not sure which agency is right for their company.
Of course, we can introduce you to an agency specializing in Taiwan, or you can select an agency by consulting with our knowledgeable consultants.
summary
This article explains the challenges faced when entering the cross-border EC market for Taiwan and recommended management agencies.
- Brangista Taiwan Inc.
- funnel Inc.
- Capsule Japan Corporation
- GHold, Inc.
- Resorz Corporation
Each of the agencies introduced has different characteristics, so please check each one in detail before making your choice. Also, be careful when choosing an agency, as some of them may not offer the same level of support as usual.
Some agencies offer free consultations and information requests. If you are a first-time client of an agency, please contact us for a consultation.
