Many people use job sites to find new jobs. Have you ever seen a company on a job site offering job openings for cross-border e-commerce businesses?
Cross-border EC refers to international e-commerce. In other words, cross-border EC is the business of buying and selling products, especially to overseas customers.
With the accelerating development of the Internet and the international community, the business of cross-border e-commerce is attracting significant attention and the market is expanding.
In this section, we will introduce the main job descriptions and personnel required for the cross-border EC business. We will also explain in detail how to choose a cross-border EC company.
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Cross-border EC Business Job Description
Cross-border EC has been attracting worldwide attention in recent years due to its expanding market, but what does it entail when entering the cross-border EC business?
There are five main types of work in the cross-border EC business.
- Creation of Web site
- Responding to Customers
- marketing
- attracting customers
- Purchasing and ordering products
From here, the above job descriptions will be explained in detail.
Creation of Web site
Creating a website is an important part of running an e-commerce site. In addition, in managing the site, tasks such as updating the site and registering products will become necessary. In addition, when products are registered, it becomes necessary to create product descriptions, images, and permalinks.
In addition, language settings must be configured for the country in which the product is sold. Therefore, a great deal of effort is required to create a website.
Responding to Customers
Customer service is also an important task in order to increase repeat business and new user purchases.Customer service will be primarily via text and telephone.
Customer service must be attentive and courteous in the language of the country where the customer is located. Poor customer service will lead to poor word-of-mouth and reputation, which in turn will lead to a decrease in sales.
marketing
Marketing operations are the most important aspect of the cross-border e-commerce business. Listing products that are in high demand and in low supply is the key to increasing sales.
In other words, the work of identifying products that are in demand and carefully selecting products is necessary for cross-border EC. In order to list products that are in high demand, it is necessary to focus on market research.
attracting customers
The work of attracting customers is also an important part of making your company known. The following are some of the ways to attract customers
- SNS
- Media Appearances
- Advertising by other sites
- Advertisements throughout the city
Making people aware of the existence of your e-commerce site will directly lead to increased sales.Therefore, try to attract customers through various means.
In particular, the effectiveness of influencers and others in promoting products and websites is extremely important in today’s Internet-driven world. Consider asking influencers to promote your product or site as a project.
Purchasing and ordering products
Securing products will also be a necessary task for cross-border e-commerce sites. You cannot stock too much or too little.
Therefore, be sure to order goods carefully. Selecting suppliers is also part of your duties.
What kind of personnel are required?
So, what kind of human resources are required to operate a cross-border EC site? The personnel required for cross-border e-commerce sites can be categorized into four main types.
- Ability to speak a wide variety of languages.
- Strong IT background
- Familiarity with the marketing industry.
- Good at sales
The above information will now be explained.
Ability to speak a wide variety of languages.
Cross-border EC is a business that deals with customers not in Japan but overseas. Therefore, those who can handle a wide variety of languages are likely to be hired.
If you are interested in the cross-border EC industry, why not learn a new language at a language school?
Strong IT background
When operating a cross-border EC site, it is always necessary to create a website.Those who are proficient in programming and Internet-related fields will be an immediate asset.
In addition, in recent years, there has been a noticeable shortage of IT personnel. Therefore, if you can do programming, etc., you will have a higher chance of being hired.
Familiarity with the marketing industry.
Those who are familiar with the marketing industry are considered necessary in the cross-border EC industry because of their understanding of public demand and their information skills. This is because cross-border EC is a business where sales fluctuate depending on how marketing is done.
In particular, those who specialize in web marketing will find it easy to enter the cross-border e-commerce industry.
Good at sales
Good sales skills are necessary when partnering with other companies and getting influencers and others to promote products and sites. Therefore, those who are good at sales are also needed in the cross-border EC industry.
However, without learning the language of the country in which you do business, you will not be able to conduct sales. First, try to learn a language such as Chinese.
How to choose a cross-border EC company
Now that we have introduced the human resources required for the cross-border EC industry, what kind of company should we choose if we want to join a company that operates a cross-border EC business?
Select a cross-border EC company based on the following items.
- Work content/amount
- Good benefits and salary
- The corporate culture suits me.
- duty station
- Excellent training
The above items will now be discussed in detail.
Work content/amount
The cross-border e-commerce industry is currently a growing market on a global scale. As a result, the workload can be very heavy. The nature of the work also varies from company to company: one job may be done individually and professionally, or multiple jobs may be done collaboratively.
Try to find a workplace where the work content and workload are appropriate for you.
Good benefits and salary
Not only in the cross-border EC industry, good benefits and salary are important criteria in making a decision because they enhance one’s own life. However, if you choose a company based solely on benefits and salary, you may end up with too much work and workload.
Therefore, do not base your decision on benefits and salary alone.
The corporate culture suits me.
When joining a company, the corporate culture will affect one’s motivation and work progress.Be sure to look at the company’s website and job openings to see if the company’s atmosphere is right for you.
You can also see the corporate culture by visiting the office.
duty station
Although remote work and other work options are now available, include the location of your work location in your decision criteria. If a company does not offer remote work, you can shorten your work hours by choosing a company that is closer to home.
Excellent training
If you have no experience in cross-border EC work, choose a company that offers extensive training. When using a job site, if it states that no experience is required, the training program is often well-developed.
However, even with extensive training, many companies require candidates to be able to operate a basic computer. Therefore, it is a good idea to be able to operate a basic computer such as office.
Consider an operating agency as well.
If you are interested in getting involved in the cross-border EC business, consider a cross-border EC business management agency as a candidate. This is because an operating agency can provide operational support for a variety of cross-border EC companies.
An operating agency can be involved with many different companies. However, the disadvantage of working for an operating agency is that you will not be able to create websites or decide on product lineups.
If you are interested in doing the work described above, act on the assumption that you will join a company that actually operates a cross-border EC site.
summary
So far, we have described the job descriptions and personnel required by cross-border EC companies for those who are considering entering the cross-border EC business.
Cross-border e-commerce is one of the world’s fastest growing markets, and many different companies are entering the market. Therefore, there are many companies that may or may not fit your needs. Choose a company that you will not regret.
In addition, there are a variety of job descriptions for cross-border e-commerce businesses. When browsing job sites, be sure to check the job description before applying.
The business of cross-border e-commerce is the business of accepting overseas consumers as customers. There is a possibility that you may have opportunities to communicate with overseas customers or visit foreign countries on business trips. After joining the company, you should be able to speak at least daily in the major languages of the countries in which you do business.
